On a warm afternoon in late April, La Croisette hummed with life. Families pushed strollers along the boardwalk, children trailed behind with dripping ice cream cones, and tourists posed for selfies silhouetted against the Mediterranean. At Plage Macé, a centrally-located public beach, people tanned, played volleyball and went for a dip.
For the next two weeks, Plage Macé has been transformed into an outdoor theater, outfitted with a massive movie screen — nearly 80 feet by 20 feet — and an elaborate sound system, with 600 deck chairs available on a first-come-first-served basis.
This is Cinéma de la Plage, the Cannes Film Festival’s free program of nightly film screenings. At a film festival notorious for its exclusivity, this is one event where everyone is welcome, no matter who they are — or how they are dressed.
“Cinéma de la Plage is evidence that the Cannes Film Festival never forgets it has to remain a cultural and popular event,” Thierry Frémaux, the festival’s artistic director, explained in an email.
Camilla Amelotti works at a children’s attraction, Les P’tits Bateaux (The Li’l Boats), directly in front of Plage Macé. In between selling souvenir magnets and handing out remote controls for miniature yachts, she described Cinéma de la Plage as an accessible alternative to the festival’s indoor screenings, especially for film-loving locals.